Prebid.js is an open source (Apache License 2.0) library for online publishers to implement header bidding, from the team at AppNexus.
If you are an ad-funded (or partially ad-funded) online publisher, you may well be familiar with header bidding - it's a new approach to conducting RTB ad auctions, designed to level the playing field and improve revenues for publishers.
We are exploring integrating Snowplow into Prebid.js, using Prebid's Analytics API to emit events into your Snowplow pipeline. If we go down this route, it would be great to have one or two publishers in the community who already use Snowplow and Prebid.js to test out the integration.
If that's you, then please get in touch - either on this thread or via email!