Soon we will start operating in the US and we have started thinking how does that impact our event data collection. Since it’s a different market and we will open a company there, we would like to tag the traffic to differentiate it from the UK operations. At the same time, we would like to reuse our current infrastructure.
One option would be to tag the events with an “account ID” (or something equivalent), but the canonical event model doesn’t have a field that could be used for this purpose. The closest one would probably be app_id, but we’re already using it to tag which application fired the event.
To sum up, I guess the general question is: how would you recommend a multinational company to use Snowplow so that each market can be analyzed independently?