This might be more of a generic question and not specific to Snowplow but I just wanted to pick your brains on setting up a funnel report based on Page visits and views. (current page & previous page combinations)
If you have any experience with this or if there is anything the Snowplow data that can help with this, please let me know. For example, I have yet to look into and understand the PageView Index.
What I’m looking into is flows between pages. For example. from a Product Page -> how many people went to Basket, how many Exited, how many went to another product, etc…
Each Page View will be an opportunity for the visitor to either follow the funnel (as we intended it) and move to the Basket or do something different such as go back to homepage, exit, etc. I’ve got a feeling that this sort of report will give different insight vs a funnel report where 100% of sessions start at Page A and 2% end up on Page Z.
Very interested to hear your thoughts.