Hi all, I’m curious how others are connecting their customer messaging to their customer analytics.
With Snowplow we have robust customer analytics that tie behavior all the way from anonymous entry onto our website all the way through their user lifecycle (sign up, purchase, etc). However, our customer messaging platforms for email / push are currently silod. The rules engines for sending emails and push messages are provided by other vendors, whom we must send customer data to from our client applications. Their customer data views are less robust than Snowplow (data collection is not separated from user stitching like with Snowplow).
So we’re over here scratching our heads trying to figure out if we can use our Snowplow data to power our messaging engines. Would this necessitate using the real time pipeline as a first step? Please chime in if you have thoughts on using Snowplow in conjunction with email / push messaging. Thanks!