In May of 2018, the General Data Protection Regulation, widely known as GDPR, officially goes into effect. For those unfamiliar, GDPR is a set of European regulations that builds on the Data Protection Act, designed specifically to empower ‘data subjects’ with new rights over their data. The pervasiveness of digital advertising and data collection have led to a feeling of unease among many individuals. When browsing the internet, users often have little to no idea what data on them is being collected (and when), with whom that data is shared (often companies the individual has never heard of and has no relationship with), or how their data is being used.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2017/12/14/gdpr-compliance-in-digital-analytics-and-how-we-want-to-help/