Google Optimise and Snowplow


#1

I watched this video the other week, and it was the first time I’d seen Google Optimise in action, and I was very impressed with it’s interface and how seamlessly it works with your site.

Of course, for our clients who use GA this is perfect. However, we want to pass this information into Redshift to perform our own, more detailed analysis than is possible in GA.

Has anyone used Google Optimised with Snowplow as yet, or tried to? I would suspect you can create a custom context that would pass which variant is shown to the user and what type of user/audience they are. Is this what we suspect is the best option?

Or are we best looking into something like Optimizely, that Snowplow already have detailed schemas for?