We want to change the way that people do digital analytics. Snowplow Analytics was founded to enable companies to collect more, and better, digital data across all the different points where they engage with their users. We want them to own and control that data including what is collected, how it is structured and processed, and where it is warehoused. We want to do all of this, most importantly, to empower companies to use their data in the manner most suitable for their business, asking any questions of the data they come up with or plugging in any tools they need, so they can use that data in real-time to improve each customer’s journey.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2018/09/07/industry-leader-adam-greco-joins-snowplow-analytics-advisory-board/