Snowplow is obviously great for click-through attribution. I’m thinking about how to implement view-through attribution. Is anyone doing view-through attribution, and if so, could you describe your setup? I’m less interested in the attribution model than I am in how you are tracking ad impressions.
This post describes how to track ad impressions, but I can’t tell if either of these options would work with our primary channels (Facebook, Twitter, Google Display).
Edit: This link makes me think that impression tracking is not going to be easy with Facebook.