Marketing campaigns and Iglu webhook


I am using the iglu webhook com.snowplowanalytics.iglu/v1?schema=... and my question is very simple.

If I pass utm_* variables to it, how to do that the campaign attribution enrichment works, to collect all the variables and store into mkt_* data inside events …

Is that possible ?


Hi @Germanaz0 - good question, but I’m afraid that it’s not currently possible. The campaign attribution enrichment can’t be keyed off arbitrary input properties currently.


Hello and thanks for replying @alex , so based on that I’ve another question

Is it possible to create a custom enrichment to achieve that ? What should I use ?


Yes sure @Germanaz0 - you can use the JavaScript script enrichment.


Do you think that is a good idea to include that feature in the next versions for campaign attribution enrichment?


Good discussion point - please create a ticket in snowplow/snowplow and we can discuss it further there…

How to pass utms with each unstructured event