I’m new to Snowplow, medium-new to marketing analytics, so if the phrasing here is clumsy, that is why.
We run Snowplow on our platform, and I am trying to find the best solution for measuring traffic sources. I have read about first vs. last touch attribution, but I am still wondering what the standard is for measuring how a user reached my platform.
Is it any refr_source or mkt_source that I can find associated with that user-session?
Or is it better to ONLY look at that user’s entry point? i.e. the very first event that was collected, ORDERing by timestamp?