Thanks @ihor - that particular article didn’t quite get me all the way there, but it did lead to this one: First and last touch attribution models in SQL [tutorial]
Which I think gave me the info I needed.
Thanks!
Thanks @ihor - that particular article didn’t quite get me all the way there, but it did lead to this one: First and last touch attribution models in SQL [tutorial]
Which I think gave me the info I needed.
Thanks!