RFC: Google Tag Manager Server Side and Snowplow

[PaulBoocock]

Thank you to everyone who offered feedback here. Our initial release of GTM Server Side support is now out in the wild and there’s much more to come!

Sending Snowplow events to additional destinations with Google Tag Manager Server Side

Sending Snowplow events to additional destinations We’re extremely proud to announce the first release of Snowplow support in Google Tag Manager Server Side. With this release, we have introduced a set of Templates to allow you to use your Snowplow data with Google Tag Manager Server Side, ultimately allowing you to relay your rich behavioral data to a variety of destinations. Forwarding Events When it comes to forwarding events, Snowplow has native integrations as well as this new support v…