I was working with GTM recently and noticed that you can now create templates for various tags and templates. I decided to try it out by creating some templates for Snowplow they support the same use cases as the Google Analytics GTM tag has for quite a while; but I wouldn’t say they are 100% complete yet as they do not cover every single Snowplow use case.
I have templates for:
- Snowplow Base Tag (works like GA tag)
- Snowplow Settings (works like GA settings variable)
- Snowplow Context (for creating self-describing JSONs as GTM vars)
- Snowplow Context Lists (sort of like the GTM version of a generator)
They are available on GitHub. You should just be able to download them and then import them into a new GTM Template. I would love any feedback, changes, or additions that ya’ll have and hope someone else finds these useful!