We are using Snowplow in parallel to Google Analytics. So far so good except with the enhanced ecommerce tracking.
The problem occurs with the “add to basket” events on the product details page: it is added under the ecommerce object in the dataLayer without flushing the previous ecommerce events.
Consequently, the event “add” is labelled as “detail”:
In short, the ecommerce object contains 2 objects: “detail” and “add” but unlike Google Analytics which takes only the latest one, Snowplow records “detail” instead of “add”:
Thank you for your help.