Understanding the role of anonymization and pseudo-anonymization in GDPR compliance – Snowplow


If you visit the European Union homepage for GDPR, one of the first things you’ll notice is a timer (assuming you read this before enforcement begins). Clearly displayed down to the second, at any given time you can check to see how much time you have left. Considering all of the complexities that come with compliance, problems that must be solved at the technological, procedural, and governance levels, there are many of us who will need to use as much of the remaining days and hours as possible to prepare our organizations for this new set of data protection regulations.

This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2018/03/02/understanding-the-role-of-anonymization-and-pseudo-anonymization-in-gdpr/


Hi. If I were to setup Snowplow for fully anonymous funnel tracking and never combined it with other data or sold the data, would I be correct in my understanding that no consent to track would be required and we could track all actions from all visitors from ad impressions through to conversions?

What about cookies that identify only what variation of a split-test page a user saw. That is non-identifying, correct? So, no consent is required?

Thank you!