It’s been almost a full eight weeks since we released support for ingesting your complete Google Analytics, hit level data into Snowplow with R99 Carnac. Shortly thereafter, we made that support available in our real-time stack. This now means that if you’re a Google Analytics user, using Snowplow you can now process your complete event stream in real-time. Currently, this is not even possible for Google Analytics 360 users. In this post, we’re going to explore some examples of how having real-time processing live on your Google Analytics can unlock new ways to model, consume, and act on your data.
This is a companion discussion topic for the original entry at https://snowplowanalytics.com/blog/2018/03/23/real-time-data-processing-with-google-analytics-using-snowplow/