We already use Snowplow as the tracker on our web properties and are planning to use it to track events within a forthcoming iOS app. We are currently looking at install attribution solutions, and are wondering whether that is something that is possible to do via Snowplow as well?
The Mobile landing page on the web site suggests that Snowplow will let us:
Empower your marketing and product teams to drive adoption, fuel engagement and build more robust attribution models using best-in-class integrations with mobile marketing platforms.
…but what does this mean in real terms? How does Snowplow allow us to build attribution models? If you can point me to some documentation or other information, I’d be grateful.